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Nova vs Attio: where delivery happens
Attio is an AI-native CRM with custom objects, email and calendar sync, enrichment and workflows. Nova is a workspace that delivers outcomes: it picks out what your team agreed with each client, prepares the next step for your approval, runs it in Linear, Gmail, Google Calendar or Nova itself, and keeps it in view until it is delivered. Attio keeps the relationship; Nova delivers what was promised in it. Nova’s CRM is one part of the workspace, next to the calls, projects and documents the work runs through. An Attio connection is listed as coming soon.
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Nova vs Attio, feature by feature
Attio’s column is from its own site. Where a feature is not listed there, we say so rather than guess.
| Feature | Nova | Attio |
|---|---|---|
| Delivery | ||
| Turns what was agreed with a client into next steps | YesWho promised what, to whom and by when | PartlyCall Intelligence on Pro |
| Next steps approved, then run in connected tools | YesApproved in Triage, then run in Linear, Gmail, Google Calendar or Nova | PartlyWorkflows with integration blocks |
| Tells the client when the work is done | YesFor Linear work marked for customer follow-up; you confirm the send | Not listed |
| Recurring work from a plain-language instruction | YesRoutines: you review the plan before it runs | YesWorkflows |
| Workspace | ||
| Customer records | YesBuilt in, updated from calls once you approve | YesCustom objects and attributes |
| Email and calendar sync with enrichment | No | Yes |
| Email sequences | No | PartlyPro |
| Projects and documents for client work | PartlyProjects with milestones, updates and a calendar, switched on per workspace | Not listed |
| Pipeline reporting | No | YesFunnel reports and targets by plan |
| Security | ||
| SAML single sign-on | NoPlanned for Enterprise | PartlyEnterprise |
Attio details from attio.com/pricing, checked on 31 October 2026. Nova details from trynova.io/nova.md.
When Attio fits
Attio suits teams that want a flexible, modern CRM at the centre of sales and relationships, with enrichment, sequences and reporting. If pipeline management is the core need, it is built for that.
When Nova fits
Nova suits client-facing teams where the work starts with a promise to a customer and the result is what counts. It picks out who promised what, to whom and by when, checks it against earlier calls and the work already open, and prepares each next step in Triage. Your team approves, edits or dismisses it; approved steps run straight away through that person’s own connection.
Calls, projects, documents and a CRM are all parts of the same workspace, so the work stays connected to the conversation it came from. See how to make sure what was agreed gets delivered.
Frequently asked questions.
Something else on your mind? Talk to the team.
Only if delivery is the gap. Nova is a workspace for delivering what was agreed, with a CRM as one part. If you need enrichment, sequences and pipeline reporting, Attio has those and Nova does not today.
Not today. Attio, HubSpot and Salesforce connections are listed as coming soon. Nova updates its own CRM from a call once you approve.
Only where your team allows it. Steps Nova prepares from a call wait in Triage for someone to approve, edit or dismiss. Always allow covers the kinds of steps a person trusts, routines follow the rules their owner sets, and emails and calendar invites from Triage always ask first.
Plans start at $29 per user per month at the early price, with AI credits shared across the workspace. Nova is invite only, so request access to join.
Keep reading
- CompareNova vs HubSpotHubSpot is a customer platform with a free CRM and paid marketing, sales and service tools. Nova is a workspace that delivers what your team agreed with clients, with your approval at each step.
- CompareNova vs folkfolk is a CRM for relationships, with pipelines, email campaigns and a LinkedIn extension. Nova is a workspace that delivers what your team agreed with clients, with your approval at each step.
- CompareNova vs NotionNotion is a connected workspace for documents, databases and sites, with Notion Agent and Custom Agents. Nova is a workspace that delivers what your team agreed with clients, with your approval at each step.
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