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Nova vs folk: where delivery happens
folk is a CRM for relationships, with pipelines, email campaigns and a LinkedIn extension. Nova is a workspace that delivers outcomes: it picks out what your team agreed with each client, prepares the next step for your approval, runs it in Linear, Gmail, Google Calendar or Nova itself, and keeps it in view until it is delivered. folk keeps your contacts warm; Nova delivers what you agreed with them.
Updated
Nova vs folk, feature by feature
folk’s column is from its own site. Where a feature is not listed there, we say so rather than guess.
| Feature | Nova | folk |
|---|---|---|
| Delivery | ||
| Turns what was agreed with a client into next steps | YesWho promised what, to whom and by when | Not listed |
| Next steps approved, then run in connected tools | YesApproved in Triage, then run in Linear, Gmail, Google Calendar or Nova | PartlyAI workflows on its pricing page |
| Tells the client when the work is done | YesFor Linear work marked for customer follow-up; you confirm the send | Not listed |
| Workspace | ||
| Pipelines and contacts | YesNova’s own CRM, updated from the call once you approve | YesPipelines and a LinkedIn extension |
| Email, calendar and WhatsApp sync | No | Yes |
| Email campaigns and sequences | No | YesCampaigns on Standard, sequences on Premium |
| Projects and documents for client work | PartlyProjects with milestones, updates and a calendar, switched on per workspace | Not listed |
| Security | ||
| Single sign-on | NoPlanned for Enterprise | YesListed on its pricing page |
folk details from folk.app/pricing, checked on 31 October 2026. Nova details from trynova.io/nova.md.
When folk fits
folk suits small teams that manage relationships and outreach, with sync from email, calendar and WhatsApp and a LinkedIn extension.
When Nova fits
Nova suits client-facing teams where the work starts with a promise to a customer and the result is what counts. It picks out who promised what, to whom and by when, checks it against earlier calls and the work already open, and prepares each next step in Triage. Your team approves, edits or dismisses it; approved steps run straight away through that person’s own connection.
Calls, projects, documents and a CRM are all parts of the same workspace, so the work stays connected to the conversation it came from. See how to make sure what was agreed gets delivered.
Frequently asked questions.
Something else on your mind? Talk to the team.
Only if delivery is the gap. folk is built around contacts and outreach. Nova is a workspace for delivering what was agreed with clients, with a CRM as one part. For campaigns, sequences and messaging sync, folk has those and Nova does not.
Only where your team allows it. Steps Nova prepares from a call wait in Triage for someone to approve, edit or dismiss. Always allow covers the kinds of steps a person trusts, routines follow the rules their owner sets, and emails and calendar invites from Triage always ask first.
Plans start at $29 per user per month at the early price, with AI credits shared across the workspace. Nova is invite only, so request access to join.
Keep reading
- CompareNova vs AttioAttio is an AI-native CRM with custom objects, email and calendar sync, enrichment and workflows. Nova is a workspace that delivers what your team agreed with clients, with your approval at each step.
- CompareNova vs HubSpotHubSpot is a customer platform with a free CRM and paid marketing, sales and service tools. Nova is a workspace that delivers what your team agreed with clients, with your approval at each step.
- For agenciesNova for agenciesNova is a workspace that makes sure what your agency agrees on client calls gets delivered: each commitment picked out, approved and kept in view until it is done.
Stop logging work.Start delivering it.
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