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Nova vs HubSpot: where delivery happens
HubSpot is a customer platform with a free CRM and paid marketing, sales and service tools. Nova is a workspace that delivers outcomes: it picks out what your team agreed with each client, prepares the next step for your approval, runs it in Linear, Gmail, Google Calendar or Nova itself, and keeps it in view until it is delivered. HubSpot runs the funnel; Nova delivers what was promised once the client says yes. A HubSpot connection is listed as coming soon.
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Nova vs HubSpot, feature by feature
HubSpot’s column is from its own site. Where a feature is not listed there, we say so rather than guess.
| Feature | Nova | HubSpot |
|---|---|---|
| Delivery | ||
| Turns what was agreed with a client into next steps | YesWho promised what, to whom and by when | Not listed |
| Next steps approved, then run in connected tools | YesApproved in Triage, then run in Linear, Gmail, Google Calendar or Nova | Not listed |
| Tells the client when the work is done | YesFor Linear work marked for customer follow-up; you confirm the send | Not listed |
| Workspace | ||
| Contacts, deals and pipelines | YesNova’s own CRM, updated from the call once you approve | YesFree CRM, with paid tiers |
| Marketing: email, forms and landing pages | No | Yes |
| Integrations | PartlyLinear, Gmail, Google Calendar, Granola and Fireflies | Yes2,000+ apps in its marketplace |
| Mobile apps | NoWeb and Mac today | YesiOS and Android |
| Security | ||
| Single sign-on | NoPlanned for Enterprise | PartlyEnterprise |
HubSpot details from hubspot.com/products/crm, checked on 31 October 2026. Nova details from trynova.io/nova.md.
When HubSpot fits
HubSpot suits teams that want marketing, sales and service on one customer platform, starting with a free CRM. If lead generation and pipeline management are the core need, it is built for that.
When Nova fits
Nova suits client-facing teams where the work starts with a promise to a customer and the result is what counts. It picks out who promised what, to whom and by when, checks it against earlier calls and the work already open, and prepares each next step in Triage. Your team approves, edits or dismisses it; approved steps run straight away through that person’s own connection.
Calls, projects, documents and a CRM are all parts of the same workspace, so the work stays connected to the conversation it came from. See how to make sure what was agreed gets delivered.
Frequently asked questions.
Something else on your mind? Talk to the team.
Not for marketing or sales pipelines: HubSpot covers those and Nova does not. Nova is for what comes after the promise: it takes what was agreed with each client through approval to delivery, with a CRM as one part of the workspace.
Not today. HubSpot, Salesforce and Attio connections are listed as coming soon. Nova updates its own CRM from a call once you approve.
Only where your team allows it. Steps Nova prepares from a call wait in Triage for someone to approve, edit or dismiss. Always allow covers the kinds of steps a person trusts, routines follow the rules their owner sets, and emails and calendar invites from Triage always ask first.
Plans start at $29 per user per month at the early price, with AI credits shared across the workspace. Nova is invite only, so request access to join.
Keep reading
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- CompareNova vs monday.commonday.com is a work management platform with separate products for projects, CRM, service and development. Nova is a workspace that delivers what your team agreed with clients, with your approval at each step.
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